Founded in 2009 with brand headquarters in Montreal, Canada, PUMP! Underwear combines a sense of sport with fun fashion trends and daring ideas. Being one of the first to implement splatter and graffiti style painting on their underwear, PUMP! loves to keep their demographic open, hoping to appeal to all audiences with their underwear. Though never acknowledging one specific demographic over another, PUMP! Underwear collections generally display a look revolving around youth, fitness and sport.
PUMP! Underwear is made in boxer brief, brief and jockstrap styles but the brand’s designs and stylistic decisions are in no way limited. With color choices usually revolving around striking reds with contrasting whites and popping blacks, PUMP! Underwear stands out amongst the crowd. Their prominent use of bold, eye-catching color contrasts sets them apart from other, more generic, underwear designs and styles.
The PUMP! Underwear brand defies limits, not only in its design, color choice and look but also in its use of fabric. PUMP! prides itself on choosing fabric carefully, and often has custom fabric made for their underwear, specifically. Being a somewhat sporty brand, PUMP! believes their underwear should “feel natural and comfortable yet also be durable and of the highest quality.” PUMP! is well known for such innovative and comfortable fabric choices, often utilizing soft, yet durable and long lasting mesh.
As shown as a common theme in the brand’s photo shoots with boxing matches and other sport-themed scenarios, PUMP! Underwear creates a trendy athletic underwear all its own. You don’t have to be an athlete to feel like one in PUMP! Underwear.
The PUMP! Squad Brief combines a military-inspired style with a cool and contemporary fit. The wide, elastic waistband features the PUMP! logo, with a lightweight micro-mesh body that highlights your physique in all the right ways. Designed for ultimate comfort and support, reach for the Squad Brief when you’re in need of something that can keep up from...
Every good seaman knows to keep the ship’s deck tidy and fresh. With the PUMP! Sailor Brief, both of those come easy. A sexy but practical cut, the soft touch micro-mesh body lifts and defines, all with lightweight breathability that keeps you cool and dry. Elevated with a nautical-inspired PUMP! waistband, the blue and white detail make the Sailor Brief...
The low-rise cut features a soft and breathable micro-mesh cup and a cooling microfiber body for all-around, optimal comfort. Designed with our signature PUMP! contrast waistband and elastic leg trim to keep it all in place while you play the field, the Academy Touchdown is exactly what you want when you need to finish strong.
Made with soft and breathable micro-mesh, the PUMP! Academy Jogger takes the standard boxer brief and elevates it. The red, white and blue design contours and flatters, with a contrast cup to subtly enhance the goods. Built to go the distance, it features a longer leg length to eliminate chafing and sticking so you can perform your best, no matter when or...
The PUMP! All-Access Trunk fits like a typical boxer brief, except the backless rear brings the playfulness, freedom, and added sexiness of the Jockstrap. This truly is a new style underwear that is guaranteed to heat things up, for whatever the occasion.
The snug and supportive fit keep everything exactly where it should be, while the soft touch micro-mesh makes for a barely there feel. With its classic red, white and blue color combo, the Academy Free-Fit Boxer is truly the perfect pair—no matter what the day (or night!) holds.
Varsity Jock makes a sensual piece out of this otherwise athletic cut. Don’t let the daring orange and blue color combo fool you—this jock is game worthy. With a branded, comfort waistband, a breathable micro-mesh cup and soft, elastic leg straps that hug and lift your backside.
Even just one night in the PUMP! Varsity Jogger is enough to take home the trophy. A classic boxer brief made with soft and lightweight micro-mesh, the Varsity Jogger stays dry and comfortable no matter how hard you sweat. The bold orange, white and navy blue color blocking give it a modern, sporty look, with a contrast cup to keep all eyes on the prize.
Designed to match your pace in any endeavor, it features our signature elastic waistband with the PUMP! logo, secure-fit leg straps, and a soft, micro-mesh cup that gives breathable support and lift. With military-inspired, orange and army green details for a rugged and masculine look.